to many it is by far the most mundane day-of-the-week, but, for a number of norcal cyclists, tuesday is a day to celebrate. the reason? POO. POO is an affectionate acronym for the Port Of Oakland, the site of a weekly training ride known to chew up the uninitiated and spit them breathlessly out the back of the group as it whizzes over manhole covers and across train trestles. Sounds fun, eh? So, if you you know how to handle yourself shoulder to shoulder at speeds upwards of 30mph with 40 other masochists — come on down! and be sure to say what’s up when you see that sweet ass with BRITEsport logo printed on it. shout out to Pamela Palma for the photo. you can check out more of her work here. -kevBRITE p.s. don’t be a nerd, wear a helmet.
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to many it is by far the most mundane day-of-the-week, but, for a number of norcal cyclists, tuesday is a day to celebrate. the reason? POO.

POO is an affectionate acronym for the Port Of Oakland, the site of a weekly training ride known to chew up the uninitiated and spit them breathlessly out the back of the group as it whizzes over manhole covers and across train trestles. Sounds fun, eh?

So, if you you know how to handle yourself shoulder to shoulder at speeds upwards of 30mph with 40 other masochists — come on down! and be sure to say what’s up when you see that sweet ass with BRITEsport logo printed on it.

shout out to Pamela Palma for the photo. you can check out more of her work here.

-kevBRITE

p.s. don’t be a nerd, wear a helmet.

Team Support

A quick but profound shout out to some of the great people and companies supporting the team this year. Freewheel-BRITEsport is proud to represent The Freewheel Bike Shop, Lazer Helmets, and (drink) De La Paz coffee at the races this year! THANK YOU!

Lazer

Toxic sox

De La Paz supplies

Freewheel/ De La Paz bidons

Source: Flickr / freewheel-britesport

Our 2012 Freewheel-BRITEsport team!

Freewheel-BRITEsport 2012

Prep time.

The first crit of the season is this Saturday at the Cal Aggie criterium. I went out this morning to test out and prep the race wheels. Smoove! Pre race wheel check

Big thanks to Giant Bicycles and the Freewheel bike shop for the awesome bidons. -Joe

70 miles down, 32 to go!

@britesport

This past weekend marked the first official team rides of Freewheel-BRITEsport, a new team for the 2012 season. On Saturday, 5 of the 7 riders set out for a pleasant, long ride up north from the city. After our 100+ mile ride up around Point Reyes and Marshall, we met up at one of our favorite spots in the inner Richmond, Genki Ramen.

The next day we made our way down South and traversed the roads of Santa Cruz and Watsonville, with another great ride of 85+ miles, guided by none other than our own Jason Benford (De La Paz Coffee Roasters).

photo(1) photo(16) photo(12) photo(11)

Here’s to an awesome 2012 Racing season along with our awesome sponsors:

Freewheel Bike Shop

Lazer Helmets

Whole Athlete

De La Paz Coffee Roasters

Basic Training SF

Giant Bicycles

Animal Place